![]() Jennifer is a wife, mother of three, avid masters swimmer, and sometimes triathlete. ![]() She earned her BS in Business Administration from the University of Richmond and MBA from Virginia Commonwealth University with a marcom specialty (this led to her first advertising job on Madison Avenue). She has a proven track record of driving awareness, perceptions, and sales of brands through innovation, storytelling, integrated marketing, and a digital first mentality. Prior to this role Jennifer was an operating partner at TSG Consumer Partners as well as VP of Marketing and Education at Sexy Hair, VP of the Fitness Group at Skechers, SVP of Marketing at Beachbody, and VP of Global Marketing at K-Swiss. Jennifer is a seasoned brand builder with over 25 years of experience in the beauty, nutrition, and fitness industries. They made a spectacular entrance at the top of Season 7, Episode 19, and set the shark tank ablaze with their water-repellent, instant firestarter. Hempz, the pioneer in Hemp seed oil since 1998, has a product portfolio encompassing skincare, bodycare, and haircare and distribution in key retailers such as: Ulta, Target, Walmart, Walgreens, CVS, BSG, Salon Centric, and Amazon. Frank Weston and Konel Banner were life-long outdoorsmen who developed a revolutionary product through a combination of hard work, good luck, and extensive experience working with fire. Jennifer Weiderman is currently the CMO of Hempz. in Chemical Engineering from the University of Virginia and an MBA from the Marshall School of Business at the University of Southern California and currently resides in New Jersey. Melinda started her career at P&G where she focused on product innovation, global market expansion, strategic planning, shopper marketing, and advertising development across iconic brands like COVERGIRL, Clairol, Pantene, and Frédéric Fekkai and earned multiple ANA awards and a Gold Effie during her 9 year tenure. Prior to joining Henkel, Melinda was an AVP of Marketing at L’Oréal where she led omnichannel marketing strategies for the L’Oréal Paris brand at Target, as well as the business leader for the Softsheen-Carson portfolio of beauty & grooming brands designed for Black women & men. Hair business leading brand and go-to-market strategy, integrated marketing communication, and P&L management for the Schwarzkopf and göt2b brands. As a catalyst for growth and purpose-driven leadership, Melinda has brought her expertise in the beauty and personal care space to companies like Procter & Gamble, Johnson & Johnson, L’Oréal USA, and most recently Henkel Beauty Care.Ĭurrently, Melinda is the Director of Marketing for Henkel’s U.S. Johnson is a senior marketing and strategy executive with 15+ years of building strong consumer brands and a passion for serving the needs of diverse, multicultural consumers and under-served populations.
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